Ad Making: Advert

Advert

David Ogilvy has said, “What you say in advertising is more important than how you say it.”

Description:
The event shall test the individual’s creativity in coming up with print advertisements for a given company. Simultaneously, it will also judge the individual’s spontaneity and depth of thought.

General Guidelines:
• Contestants will be given a company profile. Based on that contestants are required to come
up with two different print ads for magazines/newspapers and billboards/hoardings
respectively.
• The Ads can be made up of various colors and pictures.
• Contestants are also required to submit 500 words write up to justify and explain the thought
process behind the Ads.
• Participants are to submit the following:
o 1 soft copy of the Ads in .JPG format with a minimum resolution of 300 dpi.
o 1 soft copy of write up.
• Best 10 entries will be invited to IMNU campus to give a presentation on their strategy and
logic behind creating the Ads.
• If Contestants are using any celebrity they are also require to justify the cost effectiveness of
it.
• All entries submitted will be the property of the institution and the organizers and may be
used by the same in whatever manner deemed necessary.

Important Dates:
Last date for submission: January 10, 2009

Prizes:
1st- INR 3000
2nd- INR 2000

Event Manager:
Vinit Agarwal - +91 9723853688
Email: advert.perspective@gmail.com

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Advert Company Profile: Tevi’s India co.

Tevi’s, one of the biggest denim brands of the world is changing the strategies for its Denims and Non-Denim brands for its Indian operations. In the global market Tevi’s is known to be a premium jeans maker. In India on the one hand it is seeking to expand its presence in the Premium and Super- Premium segment by launching more products in this segment. On the other hand, it is working to capture the Indian value segment market i.e. Rs 600- 2000 which is currently estimated at about 10 million units. but Tevi’s India does not want to position themselves as a low cost jeans maker because it might hamper their global brand image; for that matter they are now planning to launch a altogether new value segment brand Parker, priced between Rs 599- Rs999 (USD 15- USD 25) in small towns and up to Rs 1399(USD 35) in larger
towns by having more than 5000 sale points for the same throughout India (1000 in first year and another 4000 in next two years). The Value offering of Parker will be Tevi’s take on the local Indian brands who are selling jeans in the range of Rs 600-Rs1200/ - but who do not have the brand value. Tevi’s has decided to invest Rs.20cr in the next one year for branding Parker
which would include print ads and television advertisement.
• You are required to make two different print ads for news papers/magazines and bill boards respectively.
• You can use a brand ambassador to endorse your product but you have to justify your decision (Nothing is free so how would this help your brand?)